Enhancing Brand Visibility with Commercials​

For Rakuten Viki, I developed the core concept for a commercial highlighting the platform's subtitling community and provided creative direction for its production, partnering with Wong Fu Productions to bring the vision to life, all with the goal of driving brand awareness. I also contributed to the script refinement for a second commercial, shaping its existing concept and ensuring its effectiveness in raising brand visibility. The latter commercial's concept further inspired me to create fan activation at KCON LA, which brought the Viki Cafe to life.